Even though I started to blog 10 months ago, I didn’t actually tell anyone until the end of October. I started “The Juvenile Retiree” to practice my writing and to acquire a new skill set. I was very quiet about it because I didn’t want people to see my awkwardness while I was “practicing”. And honestly, I felt a little embarrassed about putting myself out there on the Internet. Not having any real skills (I consider myself a master generalist), I chose to blog about being a midlife, “senior-in-training” retired woman.
At the same time, I decided to pursue a certificate in Social Media. While looking for part-time work, I had noticed a lot of short term, contract jobs that offered the flexibility I was looking for. At the time, all I knew about social media was how to read and post pictures on Facebook.
So last spring, I started the blog and the Social Media certificate simultaneously. Were there other reasons why?
- First of all, I’m way too young to actually retire. I need to find other purposeful things to do. Generating income would also be useful!
- Secondly, #1 on my bucket list is to travel the world. I will have to finance this somehow. It made sense to pursue jobs that could be done virtually. A travel blog was also a viable option but I had to learn the ins and outs of blogging first.
The Real 3 Top Reasons Why Bloggers Blog
- To Share your Knowledge and/or Passion. Maybe it’s fashion, cooking or photography. Or a personal or political cause. Or a synopsis of the latest episode of The Bachelor or Keeping Up With the Kardashians. Maybe you are building awareness, or just sharing your expertise or opinion. Or all of the above.
- To Build a Personal Network and Community. Blogging allows you to share your content and connect with like-minded individuals who are interested in learning more about you and your topics. Your potential online network is massive.
- To Make Money. While this is obviously true of a business marketing products and/or services, it can also apply to an individual blogger. Blogging can drive more traffic to your site. It also allows you to hone your brand and establish your authority as a subject matter expert.
The stats on blogging
I can only describe them as mind-boggling
- Over 332 million Tumblr blogs (https://www.statista.com/statistics/256235/total-cumulative-number-of-tumblr-blogs/)
- Over 409 million people view more than 22.4 billion pages each month on WordPress sites (https://wordpress.com/activity/)
- Users produce about 73.9 million new posts each month (same reference as above)
- Over 3 million blog posts are written each day (http://www.worldometers.info/blogs/)
- Bloggers are split pretty evenly between men & women. And about 50% are in the 21-35 age range (https://sysomos.com/reports/blogger-demographics)
- The most popular blogs are about: Personal Life, Food, Travel, Professional Advice, Product Reviews, Finances, Productivity, Fashion, How-To Guides and Fitness (https://rabbut.com/the-top-10-blog-topics-of-all-time-exclusive-topics/)
So Why Do YOU Blog?
I find these stats over-whelming and even a little discouraging. Am I going to experience any success with so many blogs out there on the Internet? Not gonna lie, I struggle with my identity as a blogger, finding compelling topics and networking. But I am determined to keep at it.
However, I am curious about how other bloggers feel.
- What made you start to blog?
- Do you have objectives?
- What do you do to stand out from the crowd (if anything)?